Sustainable Management Futures Essay Example | Topics and Well Written Essays - 2500 words

Sustainable Management Futures - Essay Example Today, McDonald’s declares to be the leading global foodservice retailer (McDonald’s, 2011). There are more than 32,000 local restaurants in 117 countries which cater around 60 million people. As noticed, the number of people served increased more than twice from 1994. As a result, franchising strategy would make sense and in fact, 75% of McDonald’s restaurants globally are owned or operated by local business persons. McDonald’s believes that the world’s favorites among its product offerings are its world famous fries, big mac, quarter pounder, chicken mcnuggets, and egg mcmuffin. Just like any other existing big companies today, McDonald’s and its humble beginning is remarkable. Its founder Ray Kroc has successfully created a legacy by instituting a strong foundation leading to where McDonald’s is right now. The very goal of McDonald’s is to pass on the vision from generation to generation. As part of this, the firm continues t o invest on talented executives in order to continue the spark that McDonald’s tries to establish in the market. As a result, McDonald’s continues to recreate its innovative strategic moves that continue to become a cut above the other in the competition. In fact, McDonald’s is willing to try another competitive move just to be able to make sense among its consumers. For instance, the increasing trend of customers becoming health aware is a market opportunity for McDonald’s at some point. This is a great opportunity for the firm to try to stimulate needs for another market segment. This only proves that McDonald’s has never closed its doors for probable innovation as far as the market trends continue to make a difference. Analysis of the context Politics Politics is about power (Williams, 1998). In the United Kingdom, power in the government comes from the executive power of the Monarch as the head of the state and the Prime Minister as the head of government. These two are interrelated positions in the UK government which eventually have corresponding impact on how the business operates in the country. The Monarch has the supreme power in the state because it has the capacity to dismiss and appoint a Prime Minister. In general, the entire business environment may depend on the overall management of the head of the state. However, the specific function lies on the head of the government. Thus, any instability of the business operation in the state may be addressed importantly directly towards the head of the government. Economic The global economic recession is another important aspect that strongly linked the entire business environment and specific firm’s operation. McDonald’s surely is in line with the business that produces product and service offerings that are to be consumed at a specific range of time. The global economic crisis was a doorway for various firms to move into recession (United Nations Settle ments Programme, 2009). This is a specific indicator that business may not be working out well and various aspects should be taken into account such as employment, foreign direct investment, economic growth and more. In the midst of global economic downturn especially in the UK, McDonald’s surely has to struggle when it comes to hitting its maximum performance in all areas. The most